I’m a huge Coldplay fan, but I haven’t found most of their music videos too intriguing lately. Until yesterday, when they released the official vid for “Strawberry Swing” off their latest album Viva La Vida, which came out last year.

To be honest, after viewing this video I can see why it took a whole year…I can’t imagine how long it took to make it. We’re talking chalk-drawing animation starring a live-action Chris Martin. Honestly, the visual effects have to be seen to be believed. I won’t even post a wee little YouTube preview because it’s an insult to the artistry. You have to watch the real thing in all its large screen glory here.

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